How Fox Deportes and Telemundo Are Reaching Hispanic Sports Fans
According to the Census, there are more than 60 million Hispanic people in the United States. And out of that number, the NFL has 15.4 million avid Hispanic and Latinx fans in the U.S, per a...
View ArticleKraft Heinz’s CMO on the Secret Sauce Behind Its Mustard Collab
Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme...
View ArticleThursday, Feb. 6 Cable Evening News Ratings: MSNBC Finishes 2nd in the Demo
MSNBC finished ahead of CNN in the battle for Adults 25-54 viewers, with the network claiming the No. 2 demo spot in both primetime and total day. The Five was Fox News' most-watched program in the...
View ArticleFox to Drive IndyCar Viewership With Super Bowl Promo Blitz
The Kansas City Chiefs aren't the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots...
View ArticleSuper Bowl Instant Replay: Was Canada Too Spicy for Lay’s?
THE AD: It's got all the ingredients for homeland pride and warm and fuzzy feels: a small girl on a farm, lovingly nurturing a potato to grow, bonding with her father, set to the folksy "All I Want Is...
View ArticleOpenAI Enters Super Bowl 59 With a Bold AI Pitch
OpenAI made its Super Bowl debut with a 60-second spot positioning ChatGPT as the next major leap in human innovation. Airing during the second quarter of Super Bowl 59, the ad titled "The Intelligence...
View ArticleTaco Bell’s Super Bowl Ad Gives Face Time to Hundreds of Fans
Taco Bell's return to the Super Bowl is filled with "a bunch of randos"--also known as several hundred die-hard fans--who landed in the commercial by hitting the fast feeder's drive-thru windows. But...
View ArticleSuper Bowl Instant Replay: Häagen-Dazs Slows Down the Fast & Furious
THE AD: What starts out as a seemingly spirited continuation of the Fast & Furious franchise, with Vin Diesel at the wheel of a convertible Camaro muscle car and Michelle Rodriguez in the passenger...
View ArticleSuper Bowl Instant Replay: Bud Light Plays It Safe With an Ad Made For Bros
THE AD: Someone is throwing a "lame" yard party in what appears to be America's least diverse neighborhood. But don't worry, the "Big Men on the Cul-de-sac" -- comedian Shane Gillis, musician Post...
View ArticleJalen Hurts is a Walking Billboard for Jordan Brand At Super Bowl 59
Philadelphia Eagles quarterback Jalen Hurts is living up to the Jordan Brand mantra that "You Can't Ban Greatness." Ahead of Super Bowl 59, Hurts warmed up in a player-exclusive black and red pair of...
View ArticleSuper Bowl Instant Replay: Hims & Hers Sends a Serious Message When the...
THE AD: Cycling through several images at a rapid pace--from people stepping on a scale to newspaper clippings to a bowl of colorful cereal--the Big Game commercial from direct-to-consumer telehealth...
View ArticleSuper Bowl Instant Replay: You Don’t Need Salesforce AI for the Weather,...
THE AD: Salesforce's Super Bowl 59 ad shows a drenched Matthew McConaughey seated outdoors at a restaurant, subtly grumbling at being stuck in the rain and served food he doesn't like. His frustration?...
View ArticleSuper Bowl Instant Replay: M3GAN 2.0 Dances Like No One’s Watching
THE AD: M3GAN is back ... and she's learned some new dance moves. MY HOT TAKE: To scare or not to scare? Universal and Blumhouse took the latter route with their Big Game spot for M3GAN 2.0, the sequel...
View ArticleCreatives React: Nike’s Super Bowl Ad Is a Triumph
Nike has made waves with its Super Bowl 59 ad, "So Win," which celebrates the big dreams and achievements of women athletes. The brand's first Super Bowl commercial since 1998's "Swoosh This" comes as...
View ArticleKansas City Reporter Adan Manzano May Have Been Drugged Before His Death
Adan Manzano, the Kansas City reporter who died while covering the Super Bowl, may have been drugged before his death, according to Kenner police. Danette Colbert of Slidell, Louisiana was arrested by...
View ArticlePoppi Says Backlash Over Sending Vending Machines to Influencers Is a Big...
In 2023, a self-styled influencer in the U.K. sent an email asking for a free car in exchange for touting the brand to her 33,000 Instagram fans. She didn't get the car. What she did get was a social...
View ArticleFox News Releases More of Donald Trump’s Super Bowl Interview
The second part of Fox News' Super Bowl interview with President Donald Trump is set to air Monday at 6 p.m. ET on Special Report with Bret Baier. Previews of the interview aired throughout the day on...
View ArticleThe Biggest Brand Takeaway From Kendrick Lamar’s Halftime Show
To watch Kendrick Lamar's Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities...
View ArticleElon Musk Reportedly Bid $97.4 Billion to Take Over OpenAI — and Sam Altman...
Elon Musk just launched a new battle with OpenAI CEO Sam Altman. Musk and a group of investors are making a $97.4 billion bid to buy OpenAI's nonprofit arm, escalating the fight over the AI company's...
View ArticleThe 5 Biggest Music Moments of Super Bowl 59
The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest...
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