LG Ads Pitches Advertisers on 50 Cent and a Candy Shop of CTV Ad Offerings
LG Ad Solutions touts 50 Cent partnership and CTV ad offerings at NewFronts presentation.
View ArticleMSNBC Launches Its New Weekend Programming
The Weekend and The Weekend: Primetime debuted on Saturday.
View ArticleVizio Gives Advertisers First Peek at Walmart’s Ownership
Vizio shares details of Walmart ad strategy at NewFronts.
View ArticleWeekend Desk: Kristen Welker Scores Newsmaking Trump Interview
Welker's interview with Trump made headlines.
View ArticleComcast’s Cable Spin-Off Officially Rebrands as Versant
Versant CEO Mark Lazarus says the new name is a "blueprint for versatility, growth, and innovation."
View ArticleWeek of April 28 Morning News Ratings: All 3 Morning Shows Avoid Total Viewer...
The trio did see erosion among Adults 25-54 viewers.
View ArticleWeek of April 28 Evening News Ratings: NBC Nightly News Scores Week-to-Week...
NBC Nightly News with Lester Holt was also the only newscast to record year-to-year growth in the demo.
View ArticleJeff Hoffman Named News Director for WKYC in Cleveland
Hoffman last worked as vice president and general manager of WKMG in Orlando.
View ArticleTwo Years Ago, Ford’s Made-in-America Talk Was Just Marketing. Today,...
Tariffs are still a dark cloud—but there's a silver lining for Ford.
View ArticleDisney Touts Upfront Offerings and Coverage the Super Bowl Has ‘Never...
Global ads president Rita Ferro previews Disney's upfront offerings and its 2027 Big Game.
View ArticleDoorDash Scoops Up UK-Based Deliveroo for $3.9 Billion, Expanding Its...
The acquisition could better compete with Uber.
View ArticleWeek of April 28 Cable News Ratings: MSNBC Experiences Drops in Primetime and...
The week marked the conclusion of Rachel Maddow's 100-day run hosting her show five nights a week.
View ArticleYahoo Pitches Partnerships With Kevin Durant’s Boardroom, Chef Nick...
Yahoo pitches new partnerships at NewFronts and celebrates 30th anniversary.
View ArticleLA Pride Bucks National Trend by Retaining Most of Its Brand Sponsors
LA Pride, in its 55th year, has sponsor deals with Delta, AEG, Casamigos, Coca-Cola, NFL, Honda, Sony Pictures and more as brands pull back their support from LGBTQ+ events in many major cities.
View ArticleOAN Will Provide News Feed Services to VOA
Kari Lake described the arrangement as an "enormous benefit" to U.S. taxpayers, but others dispute the plan.
View ArticleDavid Banner Reveals How Brands Can Crack the Cultural Code
As creators and artists increasingly drive consumer trends, brands must look to them to set the tone for what’s cool and relevant.But in the race to show up authentically, some […]
View ArticleKatie Nahoum Joins New York Red Bulls’ Starting Lineup as CMO
The marketing vet moves from food and wellness to sports.
View ArticleA.P. Herrald Joins WVVA in West Virginia as Evening Co-Anchor
Harreld will anchor the 5, 6 and 11 p.m. newscasts alongside Ben Schwartz.
View ArticleSaturday, May 3 Evening Cable News Ratings: Fox News is 1st on a Quiet Saturday
Re-airs of Rachel Maddow and Bill Maher led for MSNBC and CNN respectively, while Life, Liberty & Levin was first on Fox News.
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