Father’s Day Deserves Its Own Reckoning
Brands have the power to normalize a new kind of parental celebration.
View ArticleEDO, TelevisaUnivision Expand Convergent TV Partnership
Ads aired on Spanish-language TV vs. on English-language TV resulted in a 31% increase in effectiveness.
View ArticleHeading Into Cannes, Retail Media Faces a Reckoning
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This […]
View ArticleStreaming Ratings, Week of May 12: Disney+ Lands the 2 Top Spots, Led by Andor
No streaming title crossed the 1 billion viewing minutes threshold during the recorded week.
View ArticleTicker: C-SPAN, NewsNation, and Newsmax Share Military Parade Coverage
The parade will be held on June 14.
View ArticleWBD and TNT Sports Are ‘Virtually’ Sold Out of FIFA Club World...
WBD and TNT Sports are "virtually" sold out of FIFA Club World Cup ads as deal with DAZN gave buyers options for 24 broadcasts on TNT, TBS, and TruTV and additional coverage through Bleacher Report.
View ArticleWhy Kerrygold’s Butter-Themed Influencer Trip Went Viral on TikTok
Kerrygold’s recent brand trip proves brand trips are still a way to generate positive buzz.
View ArticleParis 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix
ADWEEK rounds up the 2025 Cannes Lions Grand Prix winners.
View ArticleWatch All the Cannes Lions 2025 Grand Prix Winners
ADWEEK rounds up the Grand Prix winners from each category across the Cannes Lions festival.
View ArticleCEOs and CMOs Are Drifting Further Apart, McKinsey Warns
Misunderstood remits and murky metrics are eroding trust between the C-suite execs.
View ArticleAdobe Doubles Cannes Spend to Court AI-First Creators
Adobe spent twice as much on its Cannes Lions presence this year, its vp of marketing, Stacy Martinet, told ADWEEK.
View ArticleDisney’s DRAX and Amazon DSP Team Up for Smarter Ad Buys
At Cannes, the companies announced an integration between Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP.
View ArticleDuring Cannes, Climate Activists Are Fomenting Discontent Among Those Back at...
Stuck at the office while your executives are partying on beaches and yachts at the Cannes Lions festival?That’s true for thousands of advertising and PR agency employees, and climate activist […]
View ArticleComcast Advertising Partners With Mastercard, Marpipe on Performance-Based Ad...
Comcast is teaming with Mastercard and Marpipe for advanced measurement and attribution tools.
View ArticleMeta’s Advantage+ Adds Gen AI Tools for Advertisers and Agencies
The new features include the ability to transform still images into video.
View ArticleCriteo Is Going After Google With a New Way To Buy Retail Media Programmatically
Criteo today announced that advertisers can buy retail media display ads programmatically through its platform.
View ArticleAdvertisers Can Buy Product Placement Ads Through The Trade Desk
The Trade Desk is partnering with AI startup Rembrand to bring virtual product placement to its platform, expanding its creative capabilities as competition from Amazon and Viant intensifies.
View ArticleYouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig
Exec also says the platform will defend creators as AI becomes more prominent.
View ArticleTubi Hits All-Time High: Surpasses 100 Million Monthly Active Users
Tubi reached over one billion hours of total viewing, per the Gauge.
View ArticleNielsen’s The Gauge Streaming Ratings for May 2025: Streaming Passes Linear
Streaming outperformed the combination of broadcast and cable for the first time.
View Article