How to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your...
Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on...
View ArticleIn a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to...
Thanks to Parks and Recreation, we're living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that--with a rap that you won't be able...
View ArticleLate-Night Hosts Desus and Mero Are Leaving Viceland for Showtime
Late night's most distinctive duo--and the hosts of Viceland's buzziest show--are switching cable networks. TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez) will be...
View ArticleLook! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!
Remember when Jeff Bezos showed up on 60 Minutes in 2013 and promised that Amazon would soon be whisking packages through the air to your home by drone? Well, five years later, there's still no sign of...
View ArticleBumble’s Founder Credits the App’s Early Success to Micro-Influencers
CANNES, France--When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn't know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating...
View Article3 Ways to Make Your Marketing More Customer-Focused
"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a "very...
View ArticleAdvertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions...
View ArticleOn the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left,...
View ArticleGoogle Invests $550M in JD.com to Modernize Retail
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Google is investing $550 million in cash in...
View ArticleFacebook Tightened Its Policies on Advertising Accessories for Weapons
Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning...
View ArticleThis 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on...
CANNES, France--Coraz?n, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors...
View ArticleWhat We Learned at Adweek’s Cannes Kick-Off Party
CANNES, France--Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW Marriott for a...
View ArticleT-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying...
T-Mobile said in an internal email acquired by Adweek today that it is taking "some key responsibilities" related to its media strategy, search and analytics in-house and has formed a new partnership...
View ArticleGoodbye, Tronc, We Hardly Knew You
The media rebrand that everyone loved to hate is reportedly going through another name change. Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and...
View ArticleWant to Win Over Millennials and Gen Z? Vice’s New Study Says Brands Should...
Religion is on the decline among young people--at least that's what Vice and creative agency Virtue suggest in a new study, revealed today at the Cannes Lions International Festival of Creativity. The...
View ArticleFormer Droga5 CEO and Untitled Worldwide Founder Form New Holding Company
There's a new holding company on the advertising scene. Founders MT Carney and Andrew Essex refer to Plan A as a creative federation combining creative and strategic consulting services from...
View ArticleTech Giants Are Starting to Line Up for a David-Versus-Goliath Privacy Fight...
When California voters go to the polls in November, they might have a chance to drastically change how companies collect online data about consumers in the state. Now that the General Data Protection...
View Article7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement
Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer...
View ArticleThe Speech JFK Never Gave, Now Digitally Assembled, Wins Creative Data Grand...
CANNES, France--President John F. Kennedy never got a chance to deliver his 1963 speech at the Dallas Trade Mart, where he hoped to address America's role in the world and the principles that must...
View ArticleGiant Piles of Garbage Win Big at Cannes
CANNES, France--No one likes to see a bunch of trash win at the Cannes Lions, but in this case, it's worth an exception. "Trash Isles," a pollution awareness campaign from AMV BBDO London and LADbible...
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