Here’s Why Wednesday Might Be the Best Night for TV Advertising
Audiences watch TV on Sundays more than any night of the week, but Wednesday offers the best return on investment for TV advertisers. Thanks to a combination of ad pricing, better consumer attention...
View ArticleFinding Authentic Social Influence Is Easier Than You Think
Customers are smarter than the credit we give them. We often treat them like robots--we pull a lever, they react. We lose the human element in our love of numbers and margins. Nowhere is that more of a...
View ArticleAs Domino’s Expands Its Pothole Paving to All 50 States, Here’s How to Bring...
When Domino's unveiled its "Paving for Pizza" campaign in June, the project dreamed up by agency CP+B had a budget of $100,000--enough to fix potholes in 20 towns. Once media coverage and social media...
View ArticleAd Buyers Now Have Access to Viewing Data Up to One Day After a Show Is Recorded
Third-party processors are now privy to the shows you watch after you record them. In addition to capturing information from households and people who watch live programming, Nielsen's live-plus-1 data...
View ArticleTwo Creatives Turned Every Period on Popsugar Into a Pop-up Tip for Spotting...
Taking over a website is nothing new, but for two creative directors, their message is personal. Doner ECD Brad Emmett and ACD Mark Adler are both skin cancer survivors and looked to influential...
View ArticleThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honor
Oregon's frontier mentality, to this day, is considered a badge of honor by the locals. While the rest of the world zigged, the denizens of the Beaver State zagged their own path. With the region's...
View ArticleFoursquare Will Fuel AccuWeather’s New Location-Based Recommendations
Foursquare has partnered with the weather forecasting app AccuWeather in a deal that signals the location company's latest ambitions to aggressively build out its portfolio of first- and second-party...
View ArticleShowtime and Hulu Are Partnering With Spotify for a $4.99 Student Special
Spotify is adding Showtime to its premium plan for students in the United States. The Spotify Premium for Students plan will offer Spotify Premium, Hulu with limited commercials and Showtime for a...
View ArticleCarnival, the World’s Biggest Operator of Cruise Ships, Just Got Itself a Blimp
In the $117 billion cruise industry, Carnival Corporation is the largest operator afloat. Its 10 brands operate 102 ships that call at 700 ports and carry nearly 12 million passengers every year....
View ArticleWhatsApp: Here’s How to Turn on Two-Step Verification
Did you know WhatsApp allows you to turn on two-step verification in order to add extra security to your account? When this feature is turned on, you'll need to enter a PIN each time you register your...
View ArticleNewFronts West Coast Lineup Will Include Companies Like Snap Inc. and the Los...
The Interactive Advertising Bureau has announced the lineup for its NewFronts presentation on the West Coast. The lineup, touted by IAB as the "initial" 14 media companies that are now on board, will...
View ArticleInfluencers Need to Clean Up Their Act
It's a shame that there is a tendency to paint the whole influencer marketing industry with the same brush. This negatively impacts those who work very hard to create authentic content that genuinely...
View ArticleLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx’s...
Odds are, to make your dreams come true, you'll need some help--both in terms of loyal friends and a credit card or two. In a new ad starring Lin-Manuel Miranda, the creator of the pop culture...
View ArticleBack to School: What LinkedIn’s Tens of Millions of Students Are Concerned About
In the second-quarter edition of the LinkedIn Content Insights Quarterly, we discover what students on the platform have been reading, sharing and chatting about, while also looking at how incredibly...
View ArticleDroga5 Picks Up Essentia Water Creative Account Following Review
Essentia Water announced today their selection of Droga5 as its new lead creative agency of record, following a review managed by Promontory Brands. Droga5 will be tasked with executing on the brand's...
View ArticleUSA and Syfy Spoof QVC to Hawk Must-Have Purge Night Items for Their New...
There's nothing like a little shopping to help prepare for a big holiday event, especially when that holiday is Purge Night. As USA and Syfy prepare to debut their new The Purge series, a spinoff of...
View ArticleOn the Road to Brandweek: DRL CEO Nicholas Horbaczewski Discusses 5G and...
In very short order, drones have captured the imagination of consumers as a photography and video platform, potential delivery vehicles for Amazon and other retailers and a fascinating new concept of...
View ArticleElton John Isn’t the Best at Rap Battles in Snickers’ Newest Celebrity Cameo Ad
Snickers ads have played host to many of the world's most beloved eccentrics and divas, including the recently departed Aretha Franklin and (in the same 2010 ad) Liza Minnelli. Now it's Sir Elton...
View ArticleHow Good Storytelling Can Keep Your Brand in Its Branded Content
Society is obsessed with consuming and creating content--we simply can't get enough of it. Every second, there is more content being produced than ever before. In a world where attention is the most...
View Article3 Behavioral Science Principles That Can Move the Needle Forward in the...
Behavioral science is one of the most powerful disciplines for learning about human emotion and decision-making. While we know how to leverage behavioral science principles in marketing and advertising...
View Article