Here Are the Keys to Inspiring Creativity in Your Teams
Trust, latitude and a lot of patience. These are just some of the keys to ensuring creatives maintain their edge. Recently, at our Elevate: Creativity event, we talked with Brad Jakeman, senior advisor...
View ArticleWhat AT&T’s Acquisition of AppNexus Means
AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad...
View ArticleOnce Again, Tiffany Haddish Will Help You Gleefully Part With Your Money for...
For those of us squarely in the "Tiffany Haddish Can Do No Wrong" camp, a new series of Groupon ads shows that, even in 15 seconds, she can reel you in. The star of The Last O.G. and one of the hardest...
View ArticleThe Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic
The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go. The ad platform announced three new tools on Tuesday meant to...
View ArticleInside Snapchat and Artist Christian Marclay’s Sound-Inspired Cannes...
It's been more than a year since Snap Inc. CEO Evan Spiegel rebranded Snapchat as a camera company. The company certainly has changed the way we see the world through the lens of social media. It's...
View ArticleA Woman’s Shaving Company Is Putting Body Hair Front and Center in Its New...
Most shaving commercials for women are missing one critical element: a razor shaving a leg with actual hair--rather than bare skin. Billie, a women's shaving brand, wants to put an end to this taboo...
View ArticleHow This Baseball Fan Turned His Passion Into a Thriving Brand
A decade ago, Darren Meenan was screen-printing T-shirts in his parents' basement. The die-hard Mets fan didn't plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7...
View ArticleActors Grudgingly Entered a Stereotypical Casting Call, Then Learned Why They...
Fresh off the Cannes Lions, where a significant portion of awarded work either broke stigmas or illustrated greater representation, the Unstereotype Alliance in partnership with the United Nations...
View ArticleHow the Ad Industry Responded to Publicis’‘Pause’ at Cannes
Attendance may have been down--and not solely due to Publicis' decision to (mostly) sit out the festival--but many at the Cannes International Festival of Creativity this year noticed a positive...
View ArticleGoogle Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising...
Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and...
View ArticleDove Takes Another Crack at Industry Beauty Standards With ‘No Digital...
Dove has a reputation for disruption when it comes to advertising. Famous for the Dove Self-Esteem Project--its move to include only "real" women and girls in advertising, sans photoshop--the brand is...
View ArticleDeutsch Picks Up H&R Block’s U.S. Account Across Creative, Strategy and...
H&R Block announced it has chosen Deutsch as its creative and advertising agency of record following a review that started in April, the same month the company appointed its new CMO, Vinoo Vijay....
View ArticleLate-Night Rivals Stephen Colbert, Jimmy Fallon and Conan O’Brien Team Up to...
Every weeknight, Stephen Colbert and Jimmy Fallon battle each other for the bigger piece of the late-night audience. But on Tuesday, the 11:30 rivals united to take on a common opponent who has been...
View ArticleThe Hardest Working Hands in Fast Food Get a Break for Del Taco
Working the back of the house in any restaurant wreaks havoc on the hands. Chopping, shredding--all the prep needed to satisfy the palate in addition to the actual cooking--can be a thankless job....
View ArticleYouTube Revealed Its Top 10 Soccer Ads for 2018 FIFA World Cup Russia
YouTube revealed the most-watched ads on its platform that relate to soccer and are being promoted "during the hype" of 2018 FIFA World Cup Russia. The top 10 ads were determined by factoring in...
View ArticleRoku Is Releasing Its Own Ad Marketplace
Roku will offer its own advertising marketplace, called Audience Marketplace, so that advertisers can use the platform's data on users' streaming habits to more effectively target viewers with ads....
View ArticleBudweiser’s Iconic ‘Whassup’ Campaign Is Back—With a Burger King Cameo
Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, "Whassup," to the nation. Today, the company is reviving the iconic piece of marketing, but this time,...
View Article‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad...
CANNES, France--Few things in life feel better than a perfectly timed obscenity. And luckily for KFC U.K. and Ireland, the brand found exactly that. When the chain faced widespread store closures due...
View ArticleFiat Chrysler Launches Major, Music-Filled Summer Campaign Across 5 Brands...
Fiat Chrysler Automobiles is ready to cruise into the summer months with a major new marketing campaign that's all about music. Today, the company dropped new creative across five brands (including...
View ArticleIs Every Food Influencer Screaming About Ghee? Thanks to Organic Valley’s Ad...
Even a fairly proficient home cooks can get stumped by ingredients they're not familiar with. Ghee? What the hell is ghee? And how do I use it? It's basically clarified butter--mystery solved!--and all...
View Article