Music Can Now Be Added to Photos, Videos in Instagram Stories
Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they...
View ArticleFacebook Created a Playful Space for Makers on the Beach at Cannes, With...
CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or...
View ArticleOf Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor
In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The...
View ArticleBest Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
View ArticleSnapchat Story Ads Work: Here’s How to See Success in Seconds
A little over one year ago, small and midsized businesses won a battle against the duopoly of Google and Facebook when Snapchat introduced its self-service, programmatic ad platform. The offering has...
View ArticleHow Live Events Can Boost Digital Marketing
You're on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes...
View ArticleDoes Live Video Make Sense for Your Brand?
If you're following 2018 FIFA World Cup Russia, you've probably noticed the unprecedented amount of video coverage it's delivering both on TV and in the digital space. It is the world's most widely...
View ArticleThis New Film Is a Poignant Reminder About the Joy of American Citizenship
As Americans pause for Independence Day on Wednesday, a new group of people has even more cause to celebrate as they recently became citizens of the United States. With that in mind, Shinola launched a...
View ArticleInstagram: Here’s How to Mute a Topic on Your Explore Tab
Instagram recently updated its Explore section, splitting content into different topic channels across the top of the screen. For instance, your Explore tab may have topics like "Animals" and "Food."...
View ArticleMediaCom Continues Its Hot Streak After Picking Up Adidas’ Global Media Business
Adidas has selected MediaCom, part of WPP's GroupM, as its new global media agency partner, following a review. Campaign originally broke the news last Friday. MediaCom and Adidas each confirmed the...
View ArticleHow AI Will Create a More Flexible Future for Brands
Thinking years ahead from today, there's little doubt my now three-year-old great-niece will be spending a good portion of her adult life enjoying the diversity of a screen-less society. She'll look at...
View ArticleFacebook Is Pulling the Plug on Stand-Alone Apps Moves, Hello, tbh
Facebook is pulling the plug on three underperforming applications, saying that user data will be deleted from those apps within 90 days. The social network acquired ProtoGeo Oy, parent of...
View ArticleTwitter Is Serving Up The Wimbledon Channel Livestreams for the Third...
The Wimbledon Championships tennis tournament is in full swing and set to run through July 15 and, for the third consecutive year, the All England Lawn Tennis and Croquet Club is livestreaming digital...
View ArticleCredit Karma Debuts New Series of Kooky Spots Involving Crazy Cat Ladies and...
Would you want to flee the neighborhood if a kooky cat lady with 40 furry friends bought the house next door? What if some dude obsessed with wind chimes moved in, and the clanging-jangling kept you...
View ArticleSamantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday
Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on...
View ArticleThis Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda
Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be...
View ArticleCould These Be the Themes That Emerge at Next Year’s Cannes Lions?
The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence....
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