Marketing Independent League Baseball Is All About the Experience—and Not the...
Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually...
View ArticleJet Lagged? Delta and Equinox Have Created a Recovery Workout Called ‘Sweatlag’
Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration "Sweatlag" is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate...
View ArticleHow Brands Can Use Data to Bridge the Gap Between Human and Machine
It may seem counterintuitive that, in order to make a more human connection with consumers, we've found ourselves using machines to be less machine-like. However, in order to remain human-centered amid...
View ArticleWill Free Entertainment Boost Prime Day Sales This Year?
Robbie Williams is a huge pop star in the U.K.--the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the '90s and who...
View ArticleHow Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment...
Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain's L'Essentiel range of natural food...
View ArticleHeadCount.org Is Using Concerts to Grab the Attention of Pro-Weed Voters
Not all people who attend concerts are consumers of cannabis, and not all consumers of cannabis attend shows, but nonpartisan voter engagement organization HeadCount.org is looking to connect with the...
View ArticleLawyers for WPP and Martin Sorrell Exchange Letters Over Ex-CEO’s ‘Unlawful’...
The spat between WPP and former CEO Martin Sorrell over the future ownership of digital production company MediaMonks quickly escalated into a potential legal battle this week. The Guardian first...
View ArticleSonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO
Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo...
View ArticleReese Witherspoon’s Media Company Launches VOD Channel on DirecTV With Two...
Reese Witherspoon is expanding her TV empire to include a new video on demand (VOD) channel for AT&T's DirecTV, DirectTV Now and U-Verse. The channel will feature two new shows. AT&T and...
View ArticleFacebook: Here’s How to Share a Post From Your Stories Archive
Facebook recently introduced an Archive feature in Facebook Stories, which automatically saves the posts users share to their Stories so they can view and share them again later on. Our guide will show...
View ArticleThe Rock’s Skyscraper Makes a Surprisingly Good ’90s Movie in This Perfectly...
If a part of you has ever wondered how quintessential action star Dwayne "The Rock" Johnson would have fared as a '90s movie icon, then good news: Nerdist has you covered. The cross-platform...
View Article8 Ways GDPR Is Course-Correcting the Digital Ad World
The implementation of GDPR places many uncomfortable limitations on the digital advertising marketplace for both business operations working within and outside the countries that span the EU. But...
View ArticleFox Sports Says Its World Cup Has Been an Ad Revenue Success, Even Without...
When Fox Sports spent more than $400 million in 2011 to outbid ESPN for the rights to the four FIFA World Cup tournaments from 2015 to 2022, it never expected its first men's World Cup wouldn't include...
View ArticleTo Further Embrace Diversity, Agencies Need to Focus on Equity
The ad industry has been talking about diversity and inclusion for years. But after decades of critical thought, we're still not there yet. So, what are we missing? What haven't we tried? What can...
View ArticleFacebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other...
Facebook is taking yet another leaf out of Snapchat's playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first...
View Article3 Ways to Break Through the Social Noise and Shape a Strategy That Resonates...
Disruption is a familiar term in advertising, but there's one modern development that's had a bigger impact on advertising than anything before it. Surprise! It's social media. The introduction of...
View ArticleAn Overworked Dad Becomes a Tireless Hero in This Touching Chinese Ad for BMW
A beautiful new short film from BMW China and Wieden + Kennedy Shanghai is celebrating a special kind of superhero: hardworking dads. The 15-minute video tells the story of a businessman and his...
View ArticleThe Google News Initiative Is Putting $25 Million Toward Fighting Fake News...
YouTube now has 25 million new ways to combat fake news, courtesy of parent company Google. The video site revealed in a blog post by chief product officer Neal Mohan and chief business officer Robert...
View Article3 Ways Brands Can Adapt to Meet Consumer Needs
At a pop-up event in London last year, The Economist magazine served commuters ice cream topped with locusts and coffee made with water from a portable toilet, drawing attention to the current affairs...
View ArticlePinterest Rolled Out Collaboration Tools for Groups
Pinterest Wednesday introduced new collaboration tools for its group boards, on mobile and web, enabling Pinners to more easily plan events and projects. The company said in a blog post that its new...
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