This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Touching women's hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues...
View ArticleThis Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild...
Star light, star bright, first star I see tonight, I wish I may, I wish I might ... blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during...
View ArticlePrepare for These 4 Changes on Facebook Within the Next Year
After a tumultuous year for Facebook, it's unsurprising that many of the company's advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data...
View ArticleIf You’re Willing to Drive 12 Hours, Popeyes Will Reward You With Free Chicken
Popeyes prides itself on serving up "fast" food that's cooked slowly: the chain's ads often boast that its chicken marinates for 12 hours before it's served. But would you drive for half a day to get...
View ArticleThe NYPD Is Investigating the Murder of a Longtime Agency Copywriter
A four-decade career in advertising came to a tragic end over the weekend. According to a statement from the NYPD's Office of the Deputy Commissioner of Public Information, police officers responded to...
View ArticleBeto O’Rourke Was Facebook’s Big Spender on Political and Issue Ads From May...
From May 1 through Oct. 20, a total of $256,392,363 was spent on Facebook ads for political campaigns or issues of national importance, covering 1,677,184 ads, according to the social network's new Ad...
View ArticleSpotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Born
Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. This time, the tale of a country rock star and an up-and-coming pop star...
View ArticleFacebook Just Introduced Messenger 4, a Simplified Version of Its Flagship...
"Move fast and break things" has apparently given way to "keep it simple" for the team behind Facebook Messenger. Vice president of Messenger Stan Chudnovsky unveiled Messenger 4, a new, simplified...
View ArticleOmnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed...
View ArticleYouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
View ArticleWill Data Portability Hurt Facebook’s Ad Business?
The success that Facebook and Google enjoy in digital marketing can be attributed to the data that these companies have. This is particularly true of Facebook, with the company's understanding of our...
View ArticleVolvo Gets Awesomely ’80s as Dolph Lundgren Pumps Up Heavy Machinery
Since 1985, action titan Dolph Lundgren has tendered a reputation as the toughest guy in the room through his films and fitness lifestyle. And just look at him. This is a man that, with the right...
View ArticleInstagram: Here’s How to Start a Video Chat
Earlier this year, Instagram rolled out the ability for users to video chat through Instagram Direct. Our guide will show you how to start a video chat in the Instagram application. Note: These...
View ArticleThese Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not...
Beer made from stale bread ... now, doesn't that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts...
View ArticleQ&A: Salesforce’s CMO on Why Now Is the Best Time to Be a Chief Marketing...
Three months into her new job as Salesforce's chief marketing officer, and Stephanie Buscemi is ready to amp up the company's brand awareness. Though that may be easier said than done. Adweek spoke...
View ArticleTop Adidas Marketer Found Guilty of Fraud in College Basketball Corruption...
Adidas' head of global sports marketing, James Gatto, has been found guilty of fraud by a federal jury in Manhattan following an investigation by the U.S. Department of Justice into the company's...
View ArticleListen Up: Music Can Now Be Added to Facebook Stories
Music is in the air, and Facebook was in tune with the updates it revealed Wednesday: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of...
View ArticleA+E Networks Now Lets Clients Optimize Performance-Based Guarantees During a...
It's been five months since A+E Networks decided to offer performance-based guarantees for some of its upfront inventory this year. Now the company is sweetening the deal by allowing clients to...
View ArticleA Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone...
Most awareness campaigns, as the name implies, are made to get attention. But here's an interesting exception. Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation,...
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