The Rise of the Social Shopper
Social media platforms are well on their way to becoming established channels for ecommerce, especially when it comes to brand building and engaging customers for retailers. The U.K. is the largest...
View ArticleThe Washington Post Continues to Expand Its Newsroom With 11 Tech Positions
The Washington Post is expanding its number of staffers covering technology, with new positions to be added to the editorial team on the West Coast and in D.C. The tech team is the latest part of...
View ArticlePandora Hires a New Head of Brand Marketing Following News of Its Acquisition...
Music streaming service Pandora today announced it has hired Brad Minor to serve as its vp, head of brand marketing and communications, a newly expanded role at the company. Minor will work at both...
View ArticleAdoptive Parents Help Teens Through Their Awkward ‘Firsts’ in These Charming...
A child's inaugural moments don't end with a first step, first word or first day of kindergarten. The milestones that come a little later in development, like their first school dance or even just...
View ArticleFormer Accenture Executive Returns to the Agency World as MediaCom Chief...
It's an all-too-common headline in the ad trade press: agency executive seeking greener pastures leaves for job at top consultancy. Today, however, MediaCom USA has flipped that familiar script by...
View ArticleKevin Kay Out as Paramount Network President; Comedy Central’s Kent Alterman...
Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and...
View ArticleThe Creators of the World’s 7 Wonders Have Serious Beefs With This Company’s...
A below-the-radar industrial brand called ErectaStep has a hand in building a whole host of modern marvels, like electric cars and rocket ships for civilian space travel. But does that put it in league...
View ArticleHow to Make the Most of Your Social Data
Just a couple of decades ago, marketers were thirsting for digital data. Today, many of them are drowning in it. For data to matter, marketers must analyze it and turn it into insights. It feels like a...
View ArticleThe First Half-Hour of WWE’s Evolution All-Women’s PPV Event Will Be...
The first 30 minutes of Evolution, the first-ever all-women's pay-per-view event from World Wrestling Entertainment, will be simulcast on Twitter starting at 7 p.m. ET Sunday (Oct. 28). WWE said...
View ArticleSnapchat Context Cards Will Soon Get More Information on Businesses
Starting in November, Snapchat Context Cards will contain more robust information on businesses following an integration with digital knowledge management platform Yext. Context Cards were introduced...
View ArticleSnapchat’s Newest Ecommerce Experience Brings Together Levi’s, Disney and AR
In its latest attempt to stitch together augmented reality with ecommerce, Snapchat is offering shoppers at the Levi's store in Walt Disney World's Disney Springs the ability to buy a limited-edition...
View ArticleSurge Is Back, and This Neon-Green Pager Will Let You Know When It’s on Tap...
"Remember Surge? Neon green? It was '90s in a can!" That's the sales pitch to passersby in a recent stunt from agency Momentum for Coca-Cola Freestyle, the many-flavored Coke machine that lets you pick...
View ArticleModern Love Meets Personal Debt in This Charming Spot From Credit Karma
There are few life events more significant than having a child and buying your first home. Getting there, however, can be a little difficult, especially for young Americans. If you need to read...
View ArticleCannes Lions’ CMO Growth Council Identifies 5 Tenets to Help Marketers End...
Procter & Gamble chief brand officer Marc Pritchard revealed this morning at the ANA Masters of Marketing Conference what the Cannes Lions' CMO Growth Council will do to help brands find new ways...
View ArticleAI-Generated Art Sells for Nearly Half a Million Dollars at Christie’s
A new painter with a very methodical style just made a big splash in the art scene. Famed British auction house Christie's just sold a portrait generated by an algorithm in the first-ever transaction...
View ArticleFacebook Is Testing a Special Halloween Stories Feature in the U.S.
Facebook conjured up some Halloween tricks and treats for Facebook Stories. The social network is testing a Halloween Story feature, which has the same 24-hour shelf life that traditional Facebook...
View ArticleFacebook Pulls Dozens More Iran-Based Accounts and Pages ‘Sowing Discord’ in...
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly...
View ArticleShopify Adds Venmo as a Checkout Option Just in Time for the Holidays
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...
View ArticleMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night...
It took a long time, but Michael Jordan is weighing in on the "greatest ever" athlete debate in a spot that will debut Sunday night on NBC. While the spot initially seems to be a Nike or Gatorade ad in...
View ArticleMailchimp’s New Rebranding Effort Celebrates Other Businesses That Have Also...
You probably know Mailchimp as a handy "set it and forget it" email marketing tool. You might even remember last year's campaigns from Droga5 and the podcast Serial, in which people famously tried and...
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