How Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
A recent ANA survey highlights how "identity" is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations...
View ArticleHow Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business
In 2009, Denny's was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong--over 95 percent of Americans knew...
View ArticleSnapchat Just Introduced a Snap Camera App for Desktops
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...
View ArticleWelch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...
View ArticleLyft Erected a Mural of Unused Ballots to Show What It Looks Like When You...
Roughly 15 million Americans who are registered to vote didn't cast a ballot in 2016, citing transportation issues as the reason why. Lyft is aiming to fix that--or, at least, make things a little less...
View ArticleA Grandpa Makes It Home for Christmas in This Beautiful, Nostalgic Model...
A German student team behind one of 2017's best spec ads is back with a heartwarming Christmas spot for model train brand M?rklin-and this time it's real. The marketer approached director Eugen Merher...
View ArticleWomen’s Shaving Brand Billie Debuts New ’90s-Inspired Razor
Billie, the women's shaving brand known for putting body hair front and center in its campaign, is debuting a new razor--the company's first new product since it arrived about a year ago. Dubbed...
View ArticleWhatsApp: Here’s How to Download and Send Stickers in a Chat
WhatsApp recently added the ability for users to send stickers to other users in their chats. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application...
View Article3 Steps to Build a Lasting Emotional Connection With Customers
Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they...
View ArticleThis Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff
Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we're...
View ArticleWhy Brands Need to Prioritize Real Influencers Over the Fake Ones
As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View ArticleApple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative...
There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling...
View ArticleThis Newsstand Is Filled With Inaccurate Headlines You May Have Seen on...
What better way to take a stand against disinformation than taking "headlines" seen online, printing them on fake magazine covers and placing them in a mock newsstand? That's the route the Columbia...
View Article4 Ways Marketers Can Make the Most of Mobile Devices in Retail
The era of mobile shopping isn't coming--it's here. To put this into perspective, smartphones will account for nearly a third of total retail transactions this year. But for most retailers, mobile...
View ArticleFacebook Reported 2.217 Billion Monthly Users, 1.495 Billion Daily Users at...
Facebook released its third-quarter-2018 financial results Tuesday after market close. Here are some of the numbers and milestones that were revealed during the company's earnings call. The social...
View ArticleQ&A: Leo Burnett CEO Explains Why the Best Creative Work Helps Brand Solve...
One of the prevailing themes at the ANA Masters of Marketing conference in Orlando, Fla., last week was how brands can use data to inform their creative and messaging. From the agency perspective, Leo...
View ArticleSpotify Is Curating Playlists Using Listeners’ Location Data to Deliver an...
Spotify rolled out custom notifications and playlists to its U.S. listeners, reminding them that midterm elections are fast approaching. The notifications, which are personalized to users based on...
View ArticleWhy Do Some Subway Ads Get Rejected for Being ‘Overtly Sexual’ and Others Don’t?
This past May, women's sexual wellness company Unbound created an artistic advertising campaign to introduce people to the brand. The idea was to run the campaign on the New York City subway system,...
View ArticleHill Holliday Names Dave Bolger Chief Media Officer in Round of Leadership...
Hill Holliday president Chris Wallrapp announced three strategic leadership promotions today across the agency's media, strategy and production departments. The agency promoted Dave Bolger to chief...
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