Twitter’s 280-Character Limit Has Led to More Usage of ‘Full Words and Phrases’
Are people using fewer abbreviations since Twitter extended the character limit for tweets to 280 last November? Twitter Data said in a tweet that it has "seen an increase in people writing out full...
View ArticleA Vampire’s Bloodlust Gets Clock-Blocked in PlayStation’s Fun Ad About...
If you happen to find yourself surrounded by a gaggle of bloodthirsty vampires this Halloween, don't fret. Even without a wooden stake or holy water at your disposal, you may be able to slip away with...
View ArticleCBS Launches Another Streaming Service for Entertainment Coverage
CBS is launching another streaming service--this time, with a focus on entertainment. ET Live, a free, ad-supported network, will offer live coverage of top entertainment stories in collaboration with...
View ArticleIt’s Time for Ad-Tech Companies to Step Up and Prioritize Gender Diversity
Ad tech is a highly competitive and increasingly commoditized industry, one where innovation and creative problem-solving are essential to success. A great way to cultivate those capabilities is by...
View ArticleThe ‘I Voted’ Sticker Was Added to Instagram, Along With ‘We Voted!’ Stories
Facebook continues to add features to help encourage people in the U.S. to vote in the midterm elections Nov. 6. People can go to the social network's Town Hall feature and set their Election Day plans...
View ArticleMcCann Names New Creative Lead on Chevy
Commonwealth//McCann, McCann's agency dedicated to Chevrolet, has appointed Todd Riddle as CCO, global markets. The appointment follows the departure of deputy global CCO Greg Braun, who is retiring...
View ArticleAdobe’s Holiday Predictions Show That Mobile Shopping Is Increasing and...
Pumpkins are still out on porches and windowsills, but it's crunch time for retailers as consumers shift into holiday season mode. It'll be yet another season where mobile and online shopping continue...
View ArticleThe Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point,...
Digital advertising is bleeding into the physical world in more ways than ever before, but nascent out-of-home ad technology still has a ways to go before it reaches it's true potential. That was the...
View ArticleThis Holiday Season, Away Wants Its Customers to Do All the Talking
There likely aren't many--especially among podcast fans--who haven't heard of luggage company Away by now, but the brand got its biggest fans to tell holiday shoppers why they should buy its products...
View ArticleHow to Build a Food and Beverage Brand Without Cannibalizing Your Current Model
The business environment today is clear: If you own a brand, it's either growing or dying. The question I keep hearing is, "How do we grow our brand without cannibalizing our existing business?" It's a...
View ArticleTwitter Is Testing Toggling Between Latest Tweets, Top Tweets With Some iOS...
Twitter continued on its path toward giving people the option of viewing their timelines in reverse chronological order. In September, Twitter Support announced in a series of tweets that it updated...
View ArticleFacebook Names New Global Head of Its Creative Shop
Facebook has appointed Rapha Vasconcellos as head of its Creative Shop, the social networking giant's in-house hub that collaborates with nearly all of the major advertising holding companies, brands,...
View ArticleIt’s Time for Brands to Take Brand Safety Seriously
Over the weekend, a man walked into Rabbi Jeffrey Myers' Pittsburgh synagogue, opened fire and killed 11 people who were worshiping on the Sabbath. Leading a vigil on Sunday night, Rabbi Myers,...
View ArticleFacebook Is Expanding Its Test of a Breaking News Tag to Publishers in More...
Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March...
View ArticleThe Vegas Golden Knights Stayed Strong on Facebook, Twitter, Instagram in...
The Vegas Golden Knights' 2018-19 National Hockey League season may be off to a slow start in the standings, but the second-year club is red-hot on Facebook, Twitter and Instagram. According to social...
View ArticleIn a Powerful Veteran’s Day Ad, Ancestry Shows That American Heroes Come From...
The journey of finding out one's heritage can be powerful, with surprises at every turn. Everyone has a unique history and Ancestry, long in the game of mapping family trees, has used storytelling as...
View ArticleWhatsApp: Here’s How to Share Contact Info in a Chat
Did you know that WhatsApp allows you to share a contact's information from your device's address book with other users in chats? For instance, you may want to share a family member's contact...
View ArticleWondering How to Connect With Your Ideal Audience? Try Targeting Them in the...
Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events,...
View ArticleDiscovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
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